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For Agencies, Chambers, Associations & Business Organizations

Give the people you serve the context before the tactics.

AI is changing how customers discover businesses, evaluate them, and decide whom to trust.

Most business owners do not need another technical manual. They need to understand what changed, why it matters, and what part of the problem they can actually influence.

The New Word of Mouth gives them that context through a story that begins more than 2,000 years ago and ends with the AI systems answering customer questions today.

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Why give this book?

Because the businesses you serve are already inside this change.

Your clients and members have spent years building reputations through good work, referrals, reviews, relationships, and community trust. Now those signals are being interpreted by machines.

A business can be excellent at what it does and still be misunderstood, misrepresented, or missing when someone asks AI for a recommendation. This book helps business owners understand why.

And because it puts AI inside the much longer history of reputation and word of mouth, readers do not need a technical background to follow the argument.

Why It Works as a Client or Member Book

Four reasons it works.

Timeless Human Truth

It begins with something every business owner already understands: reputation matters.

2,000 Years of History

Readers see that AI did not suddenly invent the problem. The medium changed. The human behavior underneath it did not.

Business Strategy

The book connects reputation directly to visibility, trust, recommendation, and customer choice.

Winning in the Age of AI

Readers leave with a clearer understanding of what they can check and improve, instead of simply being told to fear or chase the technology.

Who it is for.

Marketing & Communication Agencies

Give clients the larger explanation for why websites, reviews, positioning, third-party mentions, and consistent business information now affect more than traditional search.

A copy can become part of:

  • Client onboarding
  • Strategy engagements
  • Executive education
  • Annual client gifts
  • AI-readiness conversations

Chambers & Business Organizations

Your members do not need to become AI experts. They do need to know that customers can now ask machines which local businesses to trust.

Use the book for:

  • Member gifts
  • Workshops
  • Leadership programs
  • Small-business education
  • Conferences
  • Economic-development initiatives

Trade & Professional Associations

HVAC contractors, plumbers, electricians, accountants, attorneys, builders, real estate professionals, healthcare providers, and other reputation-driven businesses have always depended heavily on referral. The referral chain is changing.

Give members a way to understand that change without handing them another technical guide.

The book they will actually read.

This is not a workbook disguised as a book. It is not 200 pages of AI instructions that will be obsolete after the next software update.

It is a business argument built around history, story, reputation, and one question that has followed commerce for thousands of years:

Who should I trust?

That makes it useful beyond the current AI news cycle.

Use it your way.

Copies can be used for:

Client gifts

Give clients something connected directly to the work you already help them do.

Member education

Make a complicated shift easier to understand without requiring technical training.

Events and conferences

Put a substantial takeaway in attendees' hands instead of another disposable promotional item.

Workshops and discussions

Use the book as a shared starting point for conversations about reputation, visibility, customer discovery, and AI.

Teams and leadership groups

Create common language around a change different departments may currently understand very differently.

The New Word of Mouth, by Lenise Kenney: book cover
About the Book

The New Word of Mouth

How Fama Built Reputation for 2,000 Years, and How AI Is Its New Voice

For thousands of years, customers have depended on other voices to tell them whom to trust. Today, one of those voices can be a machine.

The New Word of Mouth traces how reputation traveled from spoken recommendation through print, public relations, reviews, search, and finally artificial intelligence, giving business owners a way to understand the newest shift without losing sight of the very old human behavior underneath it.

Give them a way to understand what just changed.

Whether you need copies for ten clients, a hundred members, an event, or a larger program, tell me what you are planning. We can figure out the quantity and format that make sense for your organization.

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Buying for yourself?

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